William Clarke, IV, better known as Phresh Ingredient, is a visual storyteller and cultural worker from Oakland, CA, currently residing in the Washington DC area. He is committed to documenting truth, honoring spirit, and building community through the lens. As the founder of Phresh Ingredient, a creative studio and production consultancy, his work spans portrait journalism, film photography, and community-centered storytelling.
Phresh's practice is grounded in intuition, rhythm, and deep listening. When he's not behind the camera, Phresh is building spaces for conversation, reflection, and healing, believing that creativity, at its core, is an act of love.